Configure Campaign Monitoring | Germain Documentation

GermainUX Campaign Monitoring connects campaign attribution data with real-user behavior, Session Replay, engagement, drop-offs, conversions, feedback, and application performance.

This configuration lets teams determine which campaigns attract users, how those users behave, and which UX or technology issues affect campaign performance.

Deploy Campaign Monitoring

Campaign insights can be collected and processed by the following GermainUX components:

Component	Role
RUM JS	Primary component for collecting campaign attribution, referrer, landing-page, session, behavior, performance, and conversion data from web applications.
RUM Browser Extension	Used when RUM JS cannot be injected into the required application context.
Engine	Supports additional processing, enrichment, correlation, and custom analytics when required.

Deploy Real User Monitoring and Session Replay

Deploy Real User Monitoring and Session Replay using RUM JS or the RUM Browser Extension.

Session Replay is recommended because it lets teams investigate what users from a particular campaign experienced before converting, abandoning, or encountering friction.

Configure Campaign Attribution

Google Analytics UTM Parameters

GermainUX can extract campaign attribution from:

Source	Description
Page query string	Reads UTM parameters directly from the landing-page URL.
`__utmz` cookie	Reads campaign information from the legacy Google Analytics campaign cookie, when available.

Common UTM parameters include:

UTM parameter	GermainUX campaign field
`utm_source`	Source
`utm_medium`	Medium
`utm_campaign`	Name
`utm_content`	Content
`utm_term`	Term

See Google Analytics campaign URL configuration.

Configure a Custom Campaign Extractor

Use settings.application.campaignExtractor when campaign information must be extracted from a custom URL structure, page content, application state, cookie, or another source.

The following example extracts standard UTM parameters from the page query string:

JavaScript

const settings = germainApm.getDefaultSettings(loaderArgs, agentConfig);

settings.application.campaignExtractor = function () {
    const queryString = window.location.search;

    if (!queryString) {
        return undefined;
    }

    const values = germainApm.utils.parseQueryStringToMap(queryString);

    // Source and medium are required in this example.
    if (!values.utm_source || !values.utm_medium) {
        return undefined;
    }

    return {
        source: values.utm_source || null,
        medium: values.utm_medium || null,
        name: values.utm_campaign || null,
        content: values.utm_content || null,
        term: values.utm_term || null
    };
};

germainApm.start(settings);

The extractor returns the campaign attributes that GermainUX associates with the user’s session, landing page, behavior, and monitored outcomes.

Create a Campaign Analytics Dashboard

After campaign monitoring is active, configure an Analytics Dashboard to analyze campaign traffic, behavior, conversion, and friction.

Campaign telemetry portlet example - GermainUX

Recommended Pivots

Pivot	What it reveals
Campaign Name	Campaign associated with the session.
Campaign Source	Origin of the traffic, such as Google, Facebook, LinkedIn, or an email provider.
Campaign Medium	Marketing channel, such as organic, paid, email, social, or referral.
Campaign Content	Creative, advertisement, link, or content variant associated with the visit.
Campaign Term	Paid-search keyword or other campaign term.
Landing Page	First page visited during the campaign session.
Exit Page	Last page visited before the session ended.
Referrer URL	Page or application from which the user arrived.
Referrer Type	High-level referrer category, such as Direct, Search, Social, or Internal.
Referrer Subtype	More specific classification of the referring source.
Returning User	Whether the campaign attracted a new or returning user.
Device, Browser, or Location	Technology and geographic segments associated with campaign performance.

Recommended Measures

Measure	What it quantifies
Session Count	Number of sessions attributed to the campaign.
Unique User Count	Number of users reached by the campaign.
Conversion Count and Rate	Outcomes completed by campaign visitors.
Drop-Off Count and Rate	Users who abandoned a page, journey, or conversion flow.
Average Active Duration	Time users actively engaged with the application.
Average Session Duration	Total duration of campaign-attributed sessions.
Pages Visited	Depth of navigation and content engagement.
Error Count	Errors encountered by campaign visitors.
Positive and Negative Feedback	User sentiment associated with the campaign experience.

These pivots and measures can be combined to compare campaigns, identify underperforming segments, quantify conversion loss, and replay the sessions affected by specific issues.

For assistance with campaign-specific attribution or dashboard design, contact GermainUX Support.

Component: RUM JS

Feature Availability: 8.6.0 or later