Marketing KPIs, Pivots & Measures
Features
A number of KPIs are preconfigured in Germain to help improve Adoption, Conversion or Retention, and help you understand Campaign Performance, Drop-offs, User/Client/Prospect Experience, perform A/B Tests, etc.
KPIs
Preconfigured KPIs and we/you can create your own KPI.
KPI | Description |
|---|---|
Outbound Document Request | |
Salesforce User Click | A User that clicks on SalesForce (Classic, Lightning, Experience Cloud, etc) |
Siebel User Click | A User that clicks on Oracle Siebel Application |
User Session Replay | A recorded end-user session of an application accessed via a browser |
User Click | A User that clicks on an application accessed via a browser (Any Web Application accessed via a Browser) |
Pivots
Available Pivots to help you further analyze these 5 above KPIs. Note there might be a few less or more Pivots for each KPIs but this is to give you an overview.
Pivot |
Access |
Application Component |
Application Name |
Campaign Content |
Campaign Medium |
Campaign Name |
Campaign Source |
Campaign Term |
Client IP |
Client Location City |
Client Location Continent |
Client Location Country |
Client Location Region |
Color |
Correlation Id |
End Time |
Environment Browser |
Environment Browser Family |
Environment Device |
Environment OS |
Exit Page Path |
Exit Page Query |
Exit Page Title |
Landing Page Path |
Landing Page Query |
Landing Page Title |
Provenance |
Ref Subtype |
Ref Type |
Ref Url |
Returning User |
Session Id |
Status |
System Environment |
System Name |
System Type |
Target Environment |
Target Hostname |
Target Location City |
Target Location Continent |
Target Location Country |
Target Location Region |
Target Name |
Target Type |
User |
User Department |
User Group |
User Location City |
User Location Continent |
User Location Country |
User Location Region |
User Role |
User Type |
Measures
Available Measures to help you further analyze 5 above KPIs.
Measures |
# Session For New User |
# Session For Returning User |
% Session For New User |
% Session For Returning User |
Average Active Duration |
Average Color Threshold |
Average Duration |
Average Error # |
Average Feedback Comment # |
Average Inactive Duration |
Average Negative Feedback # |
Average Page Visited |
Average Positive Feedback # |
Count |
Count Unique Access |
Count Unique Application Component |
Count Unique Application Name |
Count Unique Campaign Content |
Count Unique Campaign Medium |
Count Unique Campaign Name |
Count Unique Campaign Source |
Count Unique Campaign Term |
Count Unique Client IP |
Count Unique Client Location City |
Count Unique Client Location Continent |
Count Unique Client Location Country |
Count Unique Client Location Region |
Count Unique Color |
Count Unique Correlation Id |
Count Unique End Time |
Count Unique Environment Browser |
Count Unique Environment Browser Family |
Count Unique Environment Device |
Count Unique Environment OS |
Count Unique Exit Page Path |
Count Unique Exit Page Query |
Count Unique Exit Page Title |
Count Unique Landing Page Path |
Count Unique Landing Page Query |
Count Unique Landing Page Title |
Count Unique Provenance |
Count Unique Ref Subtype |
Count Unique Ref Type |
Count Unique Ref Url |
Count Unique Returning User |
Count Unique Session Id |
Count Unique Status |
Count Unique System Environment |
Count Unique System Name |
Count Unique System Type |
Count Unique Target Environment |
Count Unique Target Hostname |
Count Unique Target Location City |
Count Unique Target Location Continent |
Count Unique Target Location Country |
Count Unique Target Location Region |
Count Unique Target Name |
Count Unique Target Type |
Count Unique User |
Count Unique User Department |
Count Unique User Group |
Count Unique User Location City |
Count Unique User Location Continent |
Count Unique User Location Country |
Count Unique User Location Region |
Count Unique User Role |
Count Unique User Type |
Max Active Duration |
Max Color Threshold |
Max Duration |
Max Error # |
Max Feedback Comment # |
Max Inactive Duration |
Max Negative Feedback # |
Max Page Visited |
Max Positive Feedback # |
Min Active Duration |
Min Color Threshold |
Min Duration |
Min Error # |
Min Feedback Comment # |
Min Inactive Duration |
Min Negative Feedback # |
Min Page Visited |
Min Positive Feedback # |
Percentile (50th) Active Duration |
Percentile (50th) Duration |
Percentile (50th) Error # |
Percentile (50th) Feedback Comment # |
Percentile (50th) Inactive Duration |
Percentile (50th) Negative Feedback # |
Percentile (50th) Page Visited |
Percentile (50th) Positive Feedback # |
Percentile (90th) Active Duration |
Percentile (90th) Duration |
Percentile (90th) Error # |
Percentile (90th) Feedback Comment # |
Percentile (90th) Inactive Duration |
Percentile (90th) Negative Feedback # |
Percentile (90th) Page Visited |
Percentile (90th) Positive Feedback # |
Percentile (95th) Active Duration |
Percentile (95th) Duration |
Percentile (95th) Error # |
Percentile (95th) Feedback Comment # |
Percentile (95th) Inactive Duration |
Percentile (95th) Negative Feedback # |
Percentile (95th) Page Visited |
Percentile (95th) Positive Feedback # |
Percentile (99.9th) Active Duration |
Percentile (99.9th) Duration |
Percentile (99.9th) Error # |
Percentile (99.9th) Feedback Comment # |
Percentile (99.9th) Inactive Duration |
Percentile (99.9th) Negative Feedback # |
Percentile (99.9th) Page Visited |
Percentile (99.9th) Positive Feedback # |
Percentile (99th) Active Duration |
Percentile (99th) Duration |
Percentile (99th) Error # |
Percentile (99th) Feedback Comment # |
Percentile (99th) Inactive Duration |
Percentile (99th) Negative Feedback # |
Percentile (99th) Page Visited |
Percentile (99th) Positive Feedback # |
Standard Deviation Active Duration |
Standard Deviation Duration |
Standard Deviation Error # |
Standard Deviation Feedback Comment # |
Standard Deviation Inactive Duration |
Standard Deviation Negative Feedback # |
Standard Deviation Page Visited |
Standard Deviation Positive Feedback # |
Total Active Duration |
Total Color Threshold |
Total Duration |
Total Error # |
Total Feedback Comment # |
Total Inactive Duration |
Total Negative Feedback # |
Total Page Visited |
Total Positive Feedback # |
Average Duration |
Count |
Count Unique Access |
Count Unique Color |
Count Unique Session Id |
Count Unique Snapshot Timestamps |
Count Unique Tab Id |
Max Duration |
Min Duration |
Percentile (50th) Duration |
Percentile (90th) Duration |
Percentile (95th) Duration |
Percentile (99.9th) Duration |
Percentile (99th) Duration |
Standard Deviation Duration |
Total Duration |
Average Duration |
Count |
Count Unique Access |
Count Unique Color |
Count Unique Session Id |
Count Unique Snapshot Timestamps |
Count Unique Tab Id |
Max Duration |
Min Duration |
Percentile (50th) Duration |
Percentile (90th) Duration |
Percentile (95th) Duration |
Percentile (99.9th) Duration |
Percentile (99th) Duration |
Standard Deviation Duration |
Total Duration |