Web Analytics KPIs, Pivots & Measures

GermainUX provides preconfigured KPIs for detecting poor web experiences and identifying the user, application and technology conditions responsible for them.

These KPIs help teams monitor user interactions, browser health, page performance, network requests, JavaScript behavior, chat, video, WebSockets and other aspects of modern web applications. Preconfigured analytics can be used as provided or customized for your applications and business requirements.

Watch the Web Experience KPI overview.

🔍 What Web Experience Analytics Help You Understand

GermainUX can help answer questions such as:

Which pages, interactions or resources are slow?
Where do users encounter dead, rage or error clicks?
Which browser errors or JavaScript problems affect users?
Are poor experiences caused by the page, network, server or third-party content?
Which users, browsers, devices or locations are most affected?
Are chat, video or WebSocket features operating as expected?
Which problems are isolated, recurring or affecting conversion and adoption at scale?

🧭 KPI Levels

Web-experience KPIs may provide one or both of the following perspectives:

Level	Purpose	Examples
UX level	Describes what the user did or experienced.	Dead Click, Rage Click, Chat Transaction
Technology level	Describes browser, network, code or application behavior.	JavaScript Long Task, Page Memory, Outbound Fetch Request
Combined	Connects a user-visible problem with the associated technical condition.	Error Click, Browser Crash, Chat Event

✋ User Interaction and Click KPIs

KPI	Level	Data model	Description
Dead Click	UX and technology	UxEvent	A click after which the page does not change, navigate or scroll as expected.
Error Click	UX and technology	UxEvent	A click associated with a subsequent JavaScript console error.
Mouse Click	Technology	UxEvent	An individual mouse click or touch interaction.
Rage Click	UX and technology	UxMetric	Multiple rapid, consecutive clicks on the same element, often indicating frustration or an unresponsive interface.
User Click	UX	UserClick	A user-interaction interval containing the cumulative duration of synchronous and asynchronous activity between consecutive clicks.

❤️ Browser Health KPIs

KPI	Data model	Description
Browser Report	UxEvent	Captures browser-reported issues such as Content Security Policy violations, permissions or feature-policy violations, deprecated-feature usage and crashes.
JavaScript Long Task / Browser Freeze	UxTransaction	An uninterrupted period during which the browser's main UI thread remains busy for 50 milliseconds or longer.
JavaScript Console Event	UxConsoleEvent	A JavaScript console error, warning, informational or debug event.
Unhandled Promise Rejection	UxEvent	A rejected JavaScript promise for which no rejection handler is present.
JavaScript Popup Dialog	UxEvent	An alert, prompt or confirmation dialog displayed to the user.
Page Not Found	UxEvent	A page-not-found event, typically configured with `name == "Page Not Found"`.

🚀 Core Web Vitals and Page Performance

KPI	Data model	Description
Page Largest Paint	UxTransaction	Largest Contentful Paint (LCP), which measures when the largest image or text block visible in the viewport is rendered.
Page Performance Measure — Element	UxTransaction	A custom performance measurement for a selected page element, configured with `name == "Element"`.
Page Performance Measure — Custom Marks	UxTransaction	A custom duration measured between two application-defined performance marks. The KPI name or constraint uses the measurement name supplied by the application.
Server Timing	GenericTransaction	Server-side timing information extracted by Real User Monitoring from the `Server-Timing` HTTP response header.

⚙️ JavaScript and Page Memory KPIs

KPI	Data model	Description
JavaScript Heap Usage	UxMetric	Percentage of the available JavaScript heap currently in use.
JavaScript Heap Used Size	UxMetric	Amount of JavaScript heap memory currently used, measured in megabytes.
Page Memory	UxMetric	Memory used by the page, measured in megabytes.

📶 Network Quality KPIs

KPI	Data model	Constraint	Description
Network Grade Changed	UxEvent	`name == "Network Grade Changed"`	Captures a change in the assessed quality of the user's network connection.
Poor Network Location	UxMetric	—	A geolocation sample captured when the client's network grade becomes poor.
Battery Status Changed	UxEvent	`name == "Battery Status Changed"`	Captures a change in the device's reported battery status.

📨 Network Request KPIs

KPI	Data model	Description
Outbound Document Request	OutboundDocumentRequest	Measures full-page loading from the first byte through the load event. It also provides DOM processing and DOM load durations.
Outbound Fetch Request	OutboundHttpRequest	Measures an outbound request initiated through the Fetch API.
Outbound CSS Request	OutboundHttpRequest	Measures the loading duration of a CSS resource.
Outbound Image Request	OutboundHttpRequest	Measures the loading duration of an image.
Outbound Script Request	OutboundHttpRequest	Measures the loading duration of a script.
Outbound Resource Request	OutboundHttpRequest	Measures the loading duration of another monitored page resource.

These KPIs help determine whether a poor page experience is caused by the document itself, an API call, an image, a script, a stylesheet or another resource.

💬 Chat and CTI KPIs

KPI	Data model	Description
Chat Event	UxEvent	Captures chat events such as agent availability and messages sent or received.
Chat Transaction	UxTransaction	Measures chat activity such as conversation duration or agent response time.

Chat data can be correlated with user sessions, application behavior and workflow outcomes to determine whether friction came from the conversation, agent availability, chat technology or the surrounding application experience.

🎥 Video KPIs

KPI	Data model	Description
Video Event	UxEvent	Captures video actions such as start, pause, seek, maximize and end.
Video Transaction	UxTransaction	Measures watched duration.

🔌 WebSocket KPIs

KPI	Data model	Description
WebSocket Connection Event	UxEvent	Captures an opened or closed WebSocket connection.
WebSocket Error	UxEvent	Captures a WebSocket error.
WebSocket Message Size	UxMetric	Measures the size, in bytes, of messages sent or received.
WebSocket Session	UxTransaction	Measures the duration between the opening and closing of a WebSocket connection.

🔎 Content and Message Detection

KPI	Data model	Description
Phrase of Interest Appeared	UxEvent	Captures text matching a phrase configured in the corresponding UX Monitoring Profile, such as an error, warning or business confirmation.

🌐 Website Audit, SEO and Crawler KPIs

KPI	Data model	Description
Website SEO Audit	UxEvent	Captures website issues involving JavaScript execution, CSS, DOM size, memory, network performance and third-party technologies such as chatbots, tag managers or embedded video.
Website URL Availability	UxEvent	Captures URL availability results produced by the Website Crawler.

📑 Custom Browser Data

KPI	Data model	Description
Browser Event	UxEvent	A custom discrete browser event.
Browser Metric	UxMetric	A custom numerical browser measurement.
Browser Transaction	UxTransaction	A custom browser activity with a start, end and duration.

🔁 Pivots

A pivot segments KPI results by a selected dimension. Available pivots depend on the KPI and the context captured by the monitoring profile.

Common pivots include:

Application, page and component
Request URL, resource type and domain
Browser, browser family, device and operating system
User, role, group and department
Session and correlation IDs
Error, status, severity and phrase of interest
Network grade and client location
System, target, host and environment
Campaign, landing page, exit page and referrer
Video action, chat event or WebSocket state

Pivots help determine whether a problem is widespread or concentrated within a particular page, resource, browser, location, user group or application version.

🧮 Measures

A measure is the calculation applied to a KPI. Depending on the KPI and data model, available measures can include:

Count and distinct count
Minimum and maximum
Average and total
Current or latest value
Duration and active duration
Error or failure count
Resource size and memory usage
Throughput and request rate
50th, 90th, 95th, 99th and 99.9th percentiles
Standard deviation

Percentiles are especially useful for page, request and interaction durations because an average can hide severe degradation affecting a smaller group of users.

🔗 Combining KPIs, Measures and Pivots

Web-experience question	KPI	Measure	Pivot
Which pages generate the most frustration?	Rage Click	Count	Page title
Which scripts slow pages the most?	Outbound Script Request	95th-percentile duration	Request URL
Which browsers encounter the most JavaScript errors?	JavaScript Console Event	Error count	Browser family
Which application pages consume the most memory?	Page Memory	Maximum	Page path
Which locations experience poor network quality?	Poor Network Location	Count	Client region
Which chat experiences have the slowest response time?	Chat Transaction	95th-percentile duration	Application or agent group
Which URLs fail crawler availability checks?	Website URL Availability	Failure count	URL

Teams can drill from an aggregate result into affected segments, individual events and user sessions. Session Replay and related technical traces can then show what users experienced and why the issue occurred.

🔧 Customize the Analytics

GermainUX can support custom:

Browser events, metrics and transactions
Performance marks and element measurements
KPI constraints and event definitions
Measures, formulas and pivots
Phrases and messages of interest
Static and statistical SLAs
Dashboards, alerts and reports
Correlation, tracing and automated actions

Service: Analytics

Feature Availability: 2021.3 or later