Web Analytics KPIs, Pivots & Measures

Feature

Preconfigured KPIs to detect poor web experience. You can create your own KPI, and we can do it for you.

Video overview: https://youtu.be/TWWlea0gbW8

KPIs

Battery Level Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	Data Constraint	KPI Description
Browser Event		x	UxEvent	name == "Battery Status Changed"	Battery status changed event.

Browser Report KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Browser Report		x	UxEvent	Browser report event (CSP violation, feature policy violation, deprecated feature usage, occurence of crash).

Click Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Dead Click	x	x	UxEvent	Event of a dead click (page content did not change or scroll did not occur after the click).
Error Click	x	x	UxEvent	Event of an error click (JavaScript console error did occur after the click).
Mouse Click		x	UxEvent	Event of a mouse click or user touch.
Rage Click	x	x	UxMetric	Count of multiple consecutive clicks on the same element.
User Click	x		UserClick	Cumulative transaction duration of all requests and events between 2 consecutive clicks (in seconds). It will contain async and sync transactions.

Chat/CTI Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Chat Event	x	x	UxEvent	Chat event (agent availability, message sent, message received, ...).
Chat Transaction	x	x	UxTransaction	Chat transaction (conversation duration, operator response time, ...).

Core Web Vitals KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Page Largest Paint		x	UxTransaction	Largest Contentful Paint (LCP) measures perceived load speed as it marks when the page's main content (image or text block) visible within the viewport has likely loaded.

Custom Data KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Browser Event	x	x	UxEvent	Custom browser event.
Browser Metric		x	UxMetric	Custom browser metric.
Browser Transaction	x	x	UxTransaction	Custom browser transaction.

Element and Mark Performance Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	Data Constraint	KPI Description
Page Performance Measure		x	UxTransaction	name == "Element"	Custom performance measurement for elements.
Page Performance Measure		x	UxTransaction	name == (custom name selected in the API call as the measurement name, e.g. “Mark A”)	Custom performance measurement between two custom marks.

JavaScript Console and Error Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
JavaScript Console Event		x	UxConsoleEvent	JavaScript console event (errors, warnings, debug, …).

JavaScript Long Task Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
JavaScript Long Task - Browser Freeze		x	UxTransaction	Any uninterrupted period where the main UI thread is busy for 50 ms or longer.

JavaScript and Page Memory KPIs

KPI Name	Technology Level	Data Model	KPI Description
JavaScript Heap Usage	x	UxMetric	JavaScript heap size usage in %.
JavaScript Heap Used Size	x	UxMetric	The amount of JavaScript heap memory (in Mbytes) currently being used.
Page Memory	x	UxMetric	The amount of memory (in Mbytes) used by the page.

Network Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	Data Constraint	KPI Description
Browser Event		x	UxEvent	name == "Network Grade Changed"	Network grade changed event.
Poor Network Location		x	UxMetric		A geolocation sample taken when the client's network grade has become poor.

Network Requests Monitoring KPIs

KPI Name	Technology Level	Data Model	KPI Description
Outbound CSS Request	x	OutboundHttpRequest	Outbound CSS request transaction (in seconds).
Outbound Document Request	x	OutboundDocumentRequest	Full page render duration (in seconds; time from first byte to load in seconds).
Outbound Fetch Request	x	OutboundHttpRequest	Outbound HTTP request transaction (in seconds).
Outbound Image Request	x	OutboundHttpRequest	Outbound Image request transaction (in seconds).
Outbound Resource Request	x	OutboundHttpRequest	Outbound Resource request transaction (in seconds).
Outbound Script Request	x	OutboundHttpRequest	Outbound Script request transaction (in seconds).

Measures available for all Network Requests KPIs:

Duration (Total duration)
Active Duration (Duration - Stalled duration)
Stalled Duration (Queining and stalled duration)
Redirect Duration (Redirect duration if occurs)
DNS Duration (DNS duration)
Connect Duration (Initial connection duration)
SSL Duration (SSL duration if occurs)
Wait Duration (Waiting (TTFB) duration)
Download Duration (Content download duration)
Response Size (Size of the response if available)
Render Blocking Status
Is Aborted?
Is Async?
Is Cached?
Is Compressed?
Is Successful? (configurable, e.g. successful if HTTP Status == 200)

In addition, Outbound Document Request KPI provides:

DOM Process Duration
DOM Load Duration

Phrase of Interest Appeared KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Phrase of Interest Appeared		x	UxEvent	An appearance of text on page that matches a phrase-of-interest as configured on its corresponding UX Monitoring Profile.

Popup Dialog Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
JavaScript Popup Dialog	x		UxEvent	JavaScript popup dialog event (alert, prompt, confirm).

SEO/Search Engine Optimization & Website Crawler KPIs

KPI Name

UX Level

Technology Level

Data Model

KPI Description

Website SEO Audit

x

UxEvent

Website issues like:

JavaScript execution time, CSS issues, DOM size, memory allocation, etc
3rd party technology impact (e.g. Chatbot, GTM, Vidyard, etc)
Network Impact

Website URL Availability

x

UxEvent

Website URL availability event from Website Crawler

Server Timing Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Server Timing		x	GenericTransaction	Server timing metric exteacted from Server-Timing HTTP response header by Real User monitoring

Unhandled Promise Rejection KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Unhandled Promise Rejection		x	UxEvent	Event that occurs when a promise is rejected and no handler is present.

Video Monitoring KPIs

KPI Name	UX Level	Technology Level	Data Model	KPI Description
Video Event		x	UxEvent	Video event (start, end, pause, seek, maximized, ...).
Video Transaction		x	UxTransaction	Video transaction (watched duration).

WebSocket Monitoring KPIs

KPI Name	Technology Level	Data Model	KPI Description
WebSocket Connection Event	x	UxEvent	WebSocket connection event (closed or opened).
WebSocket Error	x	UxEvent	WebSocket error.
WebSocket Message Size	x	UxMetric	WebSocket message size (in bytes; message received or sent size).
WebSocket Session	x	UxTransaction	WebSocket session duration (in seconds; between opened and closed).

Pivots and Measures

Germain UX - Pivots and Measures for Web Analytics KPIs.xlsx