Marketing Automation for an Offshore Manufacturing company
Customer
We have been working with a client whom we cannot disclose the name due to confidentiality.
Description
This large offshore manufacturing company approached us to address the gaps in their current business intelligence (BI) and market intelligence investments. They wanted to enhance their prospecting, campaign management, and conversion insights. Working directly with their Chief Marketing Officer (CMO) and their VP/Director-level reports, we aimed to provide valuable solutions to fulfill their requirements.
Real-time Metrics provided by Germain:
Marketing needs
Landing Page insights: Time on page, Page visits by returning vs new users, and more.
Campaign Insights: Success metrics, Referrer analysis, Conversion time, User flow, and more.
Social Media success: Analytics for Facebook, Twitter, LinkedIn, WhatsApp, and other platforms.
Visitor identification: Capturing visitor names and emails for lead generation.
Online Chat Insights: Referrer analysis, Identification of frictions during conversations, and more.
Record/Replay of Visitors' Behaviors and Conversations.
For IT/DevOps needs:
Bounce rate analysis: Identifying causes of drop-offs and performing root-cause analysis.
Technology analysis: Assessing the impact of different technologies on user experience.
Integration with the client's tech stack
Germain integrated seamlessly with the following systems used by the client:
eCommerce platform
187 landing pages
WhatsApp
Client's current BI and Market Intelligence tech stack, including:
FDI Signals/Market
Google Analytics
Leadforensics
Oracle Eloqua
Oracle ERP
Panjiva
Salesforce
Tableau
Zoominfo
By integrating Germain with their existing systems and platforms, the client gained access to real-time metrics and insights across various marketing channels and IT/DevOps areas. These insights empowered them to make data-driven decisions, improve their campaigns, understand customer behavior, and enhance their overall business performance.
At Germain, we strive to provide comprehensive solutions that address our clients' specific needs and integrate seamlessly with their existing infrastructure. If you are interested in leveraging Germain's capabilities to enhance your business intelligence and market intelligence efforts, please reach out to us. We are here to support your success and help you unlock valuable insights from your data.
