Germain collects Search Engine Optimization (SEO) Campaign data from the monitored website.

Extracted information are stored on each data point and available on Campaign Dimension as on the image below.

Google Analytics UTM

Default campaign extractor is available and collects data from:

  1. Google Analytics UTM parameters from page query string

  2. Google Analytics UTM parameters from __utmz cookie

Analyze User Behavior for a given Campaign

You can then identify the User Session Replay(s) that are related to a given marketing campaign, better focus your analysis and ux or other conversion issues (instead of spending hours or days watching replays without knowing whether those replays are directly related to a campaign). More details

New vs Returning Users

Social Media

Geo Location

Case Study